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Increase Sales On Your Website By Targeting The Silver- Surfers!

by Andrew Redfern @ 16th June 2009 9:15 am

SEO ConversionsKeyword Report

A recent report shows that online activities previously dominated by either older generations or younger generations are now being done more equally across all generations under 73 years old. Websites that explicitly target the senior market are seeing revenues boom, but what do you need to do to your site to maximise sales from this group?:

1. Make obvious what’s clickable and what’s not
2. Use radio buttons rather than dropdown menus
3. Stay in one window
4. Implement the shallowest possible information hierarchy
5. Include a site map and link to it from every page
6. Keep your language simple
7. Appear trustworthy
8. Enable adjustable contrast
9. Allow change of text size

Other Related Stories That May Be Of Interest:

  1. Silver surfers closing closing digital divide
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  3. Chicago Tribune re-engineers its website to appeal to mobile web users
  4. AdBrite launches Open Source Targeting
  5. BBC3’s new multi-media website opens it’s doors
  6. Google to bring social networking to a website near you
  7. Local Search targeting with Google Print and Audio Ads
  8. Search engine partners with UK property industry website
  9. Yahoo Buzz Opens All Publishers & Web Sites
  10. Adtegrity.com’s 43 percent increase in revenue

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Increase Sales On Your Website By Targeting The Silver- Surfers! - Our Telephone Number For Search Engine Optimisation, Search Marketing, Pay Per Click And All Other Enquires is 0845 643 9289.

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