Increase Sales On Your Website By Targeting The Silver- Surfers!
By Andrew Redfern @ 16th June 2009 9:15 am
A recent report shows that online activities previously dominated by either older generations or younger generations are now being done more equally across all generations under 73 years old. Websites that explicitly target the senior market are seeing revenues boom, but what do you need to do to your site to maximise sales from this group?:
1. Make obvious what’s clickable and what’s not
2. Use radio buttons rather than dropdown menus
3. Stay in one window
4. Implement the shallowest possible information hierarchy
5. Include a site map and link to it from every page
6. Keep your language simple
7. Appear trustworthy
8. Enable adjustable contrast
9. Allow change of text size
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