Free Consultancy

Name:

Company:

Tel:

Email:

Free Quote Free DownloadFree Link Building DownloadOnline Predictions Download
pay per click
return on investment solutions
Hitsearch News

Increase Sales On Your Website By Targeting The Silver- Surfers!

By Andrew Redfern @ 16th June 2009 9:15 am

A recent report shows that online activities previously dominated by either older generations or younger generations are now being done more equally across all generations under 73 years old. Websites that explicitly target the senior market are seeing revenues boom, but what do you need to do to your site to maximise sales from this group?:

1. Make obvious what’s clickable and what’s not
2. Use radio buttons rather than dropdown menus
3. Stay in one window
4. Implement the shallowest possible information hierarchy
5. Include a site map and link to it from every page
6. Keep your language simple
7. Appear trustworthy
8. Enable adjustable contrast
9. Allow change of text size


Hitsearch News
Hitsearch News

Other Related Stories That May Be Of Interest:

  1. Silver surfers closing closing digital divide
  2. Optimise My Website – But Why?
  3. Increase Your Site’s SEO Success with Inbound Links
  4. Yahoo! Maps launches “Send to car” with Mercedes
  5. AdBrite launches Open Source Targeting
  6. Chicago Tribune re-engineers its website to appeal to mobile web users
  7. LUSH Cosmetics Website Hacking Highlights Need For Better Reputation Management
  8. Local Search targeting with Google Print and Audio Ads
  9. BBC3′s new multi-media website opens it’s doors
  10. Google to bring social networking to a website near you

accreditation
Google Adwords Qualified Company National Business Standard iso 9001 2008 registeredBest in Search Feb 2011YahooBingRSS FeedFacebookLinked InTwitter