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Google Trust Rank UK vs. USA..Round One

By Andrew Redfern @ 22nd June 2009 5:03 pm

Google should be commended for many of the innovations they have introduced to the industry; page rank and trust rank are both two technologies which, when used well, can enhance a search user’s result dramatically.
However it would seem that reports throughout the world show that Google’s latest update may leave a lot to be desired, it is believed that changes to trust rank and geo-targeting have resulted in US and even Australian sites outranking established and more specific sites.
In the example below we see a search for “Family Homes Kent” shows Google local result accurately, but every web page listed is U.S based. Previously Google would have used the IP of the search user and of the site to calculate the relevance of each result. It was this intelligence that removed entries it deemed least relevant. Worryingly in this example we that the city of Kent in the US is competing with the UK town and in what many pundits are commenting is a worrying trend, Google have ranked the US sites higher. With far bigger budgets, US websites are causing many UK sites to worry about and uncertain SERP future.

http://www.google.co.uk/search?hl=en&rlz=1T4GGLJ_enGB246GB247&q=family+homes+kent&meta=

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