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SEO – Semantic search starts to make waves

By Andrew Redfern @ 24th June 2009 6:16 pm

Semanti Corp., a leader in semantic search, today announced its new search enhancement tool that provides users with smart social search–the ability to help Internet users find, retrieve and share more relevant information faster and easier than ever before. Semanti employs a unique semantic-based search methodology that integrates with Facebook Connect to allow users to search at a social level, and offers new tools for personalized searches.

A free browser plug-in, Semanti works with all industry-leading search engines (including Microsoft Bing), so users do not have to change their existing search behaviors.

“Semanti is a unique blend of social search, personal search and better search powered by an easy-to-use method of specifying the exact meaning of your search terms,” said Bruce Johnson, CEO, Semanti Corp. “Features like MyWeb personalizes searches, Facebook Connect leverages social networks for more trusted searches, and the Semanti Suggest search functionality improves overall global search results.

Combining these together helps users find more relevant and meaningful results based on sites they have visited in the past and found interesting, and sites recommended by their trusted friends and the whole Semanti community.”

Finding and sharing information important to individuals and the people they trust–their friends–has never been easier with Semanti and Facebook Connect. A user simply downloads the free Semanti plug-in and invites their social network members to do so as well.

Using their preferred search engines like Google, Microsoft Bing and Yahoo!, friends click on links they find relevant to their inquiries. Then when an individual conducts a search based on a specific topic, the friends’ results and recommendations appear at the top of their search engine results marked as being endorsed by their Facebook friends.

For example, a user searching for a new restaurant will benefit from seeing which restaurants their Facebook friends have researched and saved. A restaurant recommended by a friend has far more relevance to an individual than one that shows up in a general web search.

New easy-to-use Semanti tools like MyWeb create a personal search engine experience.

When users find a page they like, they simply click on a button to save it so it is easy to find again later. Unlike bookmarks or favorites, MyWeb stores the entire page’s text along with the user’s search terms. Later, when the user is searching for the page again, they can find it using their preferred search engine-Semanti will search the text on the user’s saved pages as well as the search terms originally used to find those pages and then display matching results above the usual search engine results.

Because the pages are saved by Semanti, the user can access them from any computer without having to worry about whether or not their bookmarks or favorites are on located on a particular computer.

If you are interested in learning more how users search on the Internet and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289.

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