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MTV networks stream 1.2 Billion Videos in 2007; Britney Tops

By Andrew Redfern @ 3rd January 2008 5:57 pm

Driven by music, MTV.com, VH1.com and CMT.com video streams topped more than 1.2 billion in 2007, 30 percent more than 2006 – an all-time record for the collective brands within MTV Networks’ Music Group, which now attracts nearly 30 million unique visitors every month.

“Music was at the core of everything we did in 2007,” said Van Toffler, President of MTV Networks’ Music Group. “And, once again, MTV, VH1 and CMT produced the year’s most memorable events in music.”

In the first-ever ranking of the 30 most-popular music videos streamed on MTV.com, VH1.com and CMT.com, women ruled, country crossed over and VMA artists tore it up in 2007. Female acts dominated the year-end chart, accounting for eight of the Top 10 songs.

Britney Spears took the trophy for the most-streamed video with her live performance of “Gimme More” during the 2007 Video Music Awards. Avril Lavigne came in second with “Girlfriend” and Rihanna, another VMA performer, came in third with “Umbrella.”

Fergie placed three singles in the Top 10 alone – “Glamorous” (#4), “Big Girls Don’t Cry” (#5) and “Fergalicious” (#7) – and was the artist with the most appearances on the chart.

Mobile streaming grows 90%

Soulja Boy’s “Crank Dat (Soulja Boy)” was the most-streamed video on both MTV Mobile and VH1 Mobile. Sugarland’s “Stay,” which the group performed live during the CMT Music Awards, clinched the top spot on CMT Mobile. MTV Mobile streams grew 90 percent over 2006, while VH1 streams grew by 100 percent and CMT recorded a 252 percent surge.

Curated music programming also performed well. MTV Mobile’s most-viewed show content was the original made-for-mobile series, Dances From the Hood. VH1 launched “Pop Up Mobile to Go,” a made-for-mobile version of the hugely popular VH1 series, featuring music videos from Janet Jackson, the Beastie Boys, Rihanna, Black Eyed Peas and Nelly.

And MTV Tr3s Mobile, introducedthis year, has grown 65 percent every month since March, making it the fastest- growing mobile brand ever in the MTVN portfolio.

Throughout the year, MTV, VH1 and CMT also introduced new experiences to drive deeper engagement with music.

Top Ten Streamed Video for 2007
1. Gimme More (Live) - Britney Spears
2. Girlfriend – Avril Lavigne
3. Umbrella – Rihanna
4. Glamorous – Fergie
5. Big Girls Don’t Cry – Fergie
6. This Ain’t a Scene, It’s an Arms Race – Fall Out Boy
7. Fergalicious – Fergie
8. The Sweet Escape – Gwen Stefani
9. Candyman – Christina Aguilera
10. Don’t Matter – Akon

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