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Internet Marketing & Search Engine Optimisation(SEO)

by Andrew Redfern @ 26th June 2009 2:07 pm

Many comapnies that trade on the internet, believe internet marketing and search engine optimisation (SEO) to be the exact same thing. This is a very false asumption as they can both be used as very different tools to help market your business.

Internet marketing can acually include an element of SEO but to name them as the same thing is way off the mark. When you think about internet marketing, you need to break down exactly what you expect to get from this service. Internet marketing is as simple as it sounds, marketing your website across the internet. This can be done in a wide variety of ways, such as, paid adverts, press releases, article submissions and social bookmarks. All are designed to help increase the awareness of your business across the internet.

SEO is the process of optimising a website so that it performs aswell as possible in the major search engines, google, yahoo and bing. There is a variety of ways in which to do this, some of this may involve some aspects of above. Such as link building using social bookmarking to help increase the overall visibility of your website to the search engines. The main way in which its completed, is on page SEO techniques, such as content writing and meta tag creation.

There are some SEO companies that brand themselves as internet marketing however do nothing other than solid onsite seo techniques. On the flipside there are also companies that brand themselves as SEO and perform only, offsite internet marketing techniques.

When you consider that PricewaterhouseCoopers (PwC) predict, online advertising in the UK will account for 36% of all advertising in 2013. It is important to consider an internet marketing company that will provide both internet marketing and search engine optimisation.

If you are interested in Online Marketing for your business and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289.

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Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG. Telephone Number for Search Engine Optimisation, Search Marketing, Pay Per Click and all other enquires is 0845 643 9289.