

or far too long now Google has been the first port of call for any web publisher trying to monetize their site. If you a publisher then you too have probably weighed up the affiliates vs ppc debate and sooner or later comes across Google PPC service for publishers: Google Adsense.
Google have the largest network of publishers in the marketplace, but as many of you have come to realise, oranges are not the only fruit, and Google Adsense not be a profitable for you as it is for them.
So what are you alternatives? There are a number of pretenders to the throne offering contextual (clever ads that adjust to your content) ad services, some that will even pay you when you earn as little as $50 by pay pal. While some providers only operate in the states, below is a general overview of whats out there so that you can make an informed choice about which is best for your business.
Adbrite
Konetera
This service is like no other. Javascript within the pages highlight’s certain words,turning them into what appears to be a link. When hovered over they display ads relevant to words in your content. A word of warning though, it can be a little annoying when trying to read a large volume of text.
Contextually relevant ads and ad units which are linked to keywords on your web page. Ads displayed will match the content of your site.
Quigo offers content-targeted advertising to those with strong traffic. Publishers with 500,000 or more monthly page views are encouraged to apply. Once approved, simply copy and paste the code.
Yahoo Publisher
At the time of writing this is not available to UK businesses. Yahoo are trying hard to get back the market they essentially created ( google AdSense is based on technology sold to Google by yahoo) It’s good to have at least one other “player ” in the market.
Chikita
Bidvertiser
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