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Email Marketing - Just Another Part of Internet Marketing

by Andrew Redfern @ 15th July 2009 10:32 am

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Many businesses consider that to be successful with internet marketing you have to target search engines only. There are a number of different views of how to perform marketing across the internet. Email is a fantastic way in reaching 1000s upon 1000s of your target audience with a specific theme that you wish to market.

The average click through rate of an email campaign may only be around 2% but if you imagine you can send out as many emails as you have stored, for a small cost, then this could be hugely beneficial to any business. Many companies have emails stored in a database and have no idea what to do with them, it can be a waste if they sit there and never get used. When you consider that most emails you’ve got stored are customers that have already visited your site or bought your products. This may bring the responsiveness of the whole email campaign into a 4 or 5% response. This response is gauged by the number of people who click through to your website from the email.

There are common myths that people believe you can’t see much by way of stats, this is massively inaccurate as the amount of stats you can see is absolutely incredible. With the ability to see

  • Number of emails opened
  • Number of times clicked
  • If they bought from you
  • and many more…

Don’t let all your stored emails goto waste or send them uninformative information, think about an email marketing campaign.

Would you like to know about Email Marketing? If so, contact Hit Search on 0845 643 9289

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Email Marketing - Just Another Part of Internet Marketing - Our Telephone Number For Search Engine Optimisation, Search Marketing, Pay Per Click And All Other Enquires is 0845 643 9289.

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