No One Twitters, Make Calls or Reads Newspapers: The Future of The Media By The Next Generation
By Andrew Redfern @ 15th July 2009 1:17 pm
No one knows exactly what the future will hold for the Internet, but Morgan Stanley the investment bank think they know. A report written by a 15 year old work experience boy has made it through the management structure and is now being digested by hedge fund managers and analysts as far away as Tokyo.
Matthew Robson was given the task of writing a report on the future of media, from the teenagers perspective. His report provided far more insight than was predicted. A damming view of Twitter “no one uses twitter”, the view that mobile phones are for texting and radio ( not calls) and that no one goes to the cinema.
““Stephen Fry is not particularly cool. Also, for the cost of one tweet you could send quite a few text messages.” As no teenagers followed each other’s profiles, tweeting was “pointless”.”
The news comes in the month that studies show twitter looks set to be stuck in the “niche” rut and looks unlikely to ever provide any real competition to facebook and myspace.
Matthews report was published and circulated to the banks clients, the response rate was 6 times that of reports written by experienced analysts.
The future of the printed paper looks in jeopardy as the next generation are used to obtain their news via online news sources, a point highlighted by the continually declining circulation figures.
Who cares about the views of one 15 year old? The answer: a great deal of those involved with investing in the industry. The wisdom of those in their 30′s analysing the future of technology looks set to be question… and the worst possible case imaginable? A room full of spotty teenagers deciding if you or I see an advert for a website or mobile phone depending on whats “cool”. Be afraid, be very afraid.
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