Coremetrics analytics achieves record growth for 2007
By Andrew Redfern @ 16th January 2008 3:27 pm
Coremetrics has achieved over 70% growth in new business for 2007 and a compound annual growth rate of 61% over the past five years.
The company has experienced a surge in demand for its digital marketing solutions, bringing a raft of new clients on board and new products to market, as well as receiving industry ecognition from leading analyst firm, Forrester Research.
Over the course of the year, Coremetrics has dramatically increased its customer base by 46%, adding clients from diverse sectors, such as B&H Photo-Video, Consumer Cellular, Desjardins Group, Diageo, eImprovement.com LLC, Lastar, Loews Hotels, Newegg.com, Orkin, Inc., Panasonic, Publishers Clearing House, Shane Co. and VEGAS.com. The company also maintained its
leading position as the provider of services to the top online retailers in the industry.
In September 2007, Coremetrics Online Analytics was named as a Web Analytics “Leader” in The Forrester Wave(TM): Web Analytics, Q3 2007 report, with the highest score for “Strategy,” a section of the report designed to predict a vendor’s likelihood of future success. In addition, the company received the highest score in “Product Direction,” a sub-category designed to showcase a vendor’s product strategy.
During 2007, Coremetrics launched several new products and enhancements to its digital marketing optimization suite: Marketing Attribution with 3D Marketing Analytics, Coremetrics 2008, Coremetrics SMB Solutions and LIVEmail 2.0.
With these new products, Coremetrics is able to provide its customers with multi-faceted analysis of their digital marketing strategies, in order to fully comprehend online consumer behavior over a lifetime, rather than just at the first or last click.
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