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Apollo 11 Launched 40 Years Ago Today – But How Would We Market This?

By Andrew Redfern @ 16th July 2009 1:17 pm

I know back when apollo 11 was launched, that the internet was not even a thought in anyones mind so no one was thinking about how to market the fact that the 1st man on the moon would happen very shortly. The question I asked myself, was how would you go about spreading the word of this in the modern world.

With apollo 11 currently being a trending topic on twitter and an account re-enacting the events in the exact sequence at @ReliveApollo11, I was looking at what type of things people are putting out there when trying to pick up traffic from this topic. The one that struck my attention was a website called http://www.wechoosethemoon.org/ which is going to have a live renactment of the launch and mission itself. This is in flash based format with a live transmission from what I can assume, is the launch day its self. The site currently ranks for the term “apollo 11″ and from the response on twitter, there is quite a response of people enjoying the prospect of viewing this again.

On the marketing of this website itself across the internet, the micro blog site twitter does look like the way in which this site is going to be successful. I would anticipate as the launch comes closer, then the interest in this site and the level of trend on the topic apollo 11 or http://www.wechoosethemoon.org/ its self as a trend, will increase dramatically. If you are after more information about apollo 11 or like the idea of hearing biographies of the astronaughts then you may also want to try the sky at night dvd featuring Sir Patrick Moore, where he explores the past on how we actually landed on the moon.

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