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TradeDoubler announces move into Japan

By Andrew Redfern @ 16th January 2008 3:33 pm

Search Engine Marketing: TradeDoubler has today strengthened its presence in the Asian market with the launch of TD Technology in Japan. Formerly The Technology Works®, which was acquired by TradeDoubler in July 2007, the rebranded TD Technology is a media technology company that allows customers to control, measure and optimise online marketing activity.

Accompanying the rebrand is the appointment of experienced new staff to its Tokyo office, further strengthening its online marketing technology proposition.

The new team will include two members with collectively over 30 years of digital and offline marketing experience. Yusuke Yokota joins TD Technology from Overture as its new Managing Director and Yoko Ishikawa, previously of Amazon and Double Click, will take on the role of Business Development Director.

The appointment of Mr Yokota and Ms Ishikawa heralds the next phase of development for TD Technology in Japan as part of the company’s long-standing commitment to the market.

In his new role at TD Technology, Yusuke Yokota will be responsible for directing the growth of the Japanese business by forming strategic partnerships within Japan, and growing awareness across the industry of the key role that technology plays in online marketing. Yoko Ishikawa, meanwhile, will lead business development for the company by strengthening relationships with existing clients and driving new business initiatives.

Will Cooper, CEO, TradeDoubler, says: “We have long been committed to entering the Asian market and are very glad to be doing so through such a well-established and promising business in Tokyo.

The vast experience of Mr Yokota and Ms Ishikawa builds on TD Technology’s strong search heritage and we are confident the new team will develop an exciting future for both the company and our clients.”

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