SEO Friendly Websites - They are Needed for Search Engine Optimisation
by Andrew Redfern @ 24th July 2009 5:23 pm
We often get asked the question, does my website design have any effect over my search engine optimisation. The short answer to that is yes! The way in which your website is designed, has a direct affect on how Google chooses to see your site. If your site includes a lot of flash, then this can even have a negative effect on your rankings.
To an extent you have to treat Google exactly as you would treat a user on your site. If its slow in loading or you can’t find things easy, a user won’t particularly like the website, the same can be said for Google. If your site has too many images, then no one will particularly know what your site is mean to be about.The best way for layout is minimal images and plenty of text, all your navigation certainly has to be text.
Flash files, although can be read by Google, are extremly difficult to perform SEO with. As the code Google has to read through, can be really heavy. This tends to bore Google a little bit and they then tend to move on and more than likely leave some of your website content. If your content is not being read then the chances are your rankings will suffer as a result.
The last thing to mention, is the way in which the Google bot reads a website. i.e. What it sees first, if you have to use flash, then its better to have the text first, in order to get the most from the site. The website will be crawled just like a user, from top to bottom so ensure that not just your text, but your navigation is also top to avoid some of your most important pages being missed by Google.
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