Microsoft and Yahoo Look Set To Anounce Online Search Marketing Deal
By Andrew Redfern @ 29th July 2009 11:15 am
The year long rumours look to have been well-founded as industry speculators expect an announcement within the next 24 hours. The news has been broken by Kara Swisher who cites confidential sources.
It is rumoured that the last sticking point was a request by Yahoo for an initial payment of several hundred million dollars in addition to a guarantee of a certain revenue for years to come with the potential to run into the billions. A resolution was found and the agreement has now been drawn up.
Yahoo’s search bar will be powered by Bing, with a sweatner resulting in 110% revenues for Yahoo in the first year. A huge commitment on the part of Microsoft.
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