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Online Lead Generation – Search Engine Optimisation(SEO) Still The Best

By Andrew Redfern @ 31st July 2009 4:18 pm

Are you looking to increase lead generation or sales? Reports this week have suggested the the most popular way in which to increase your leads, is through search engine optimisation(seo). Does this come as a shock to you? Do you even understand what SEO is? If not then I suggest you read on.

Research carried out by Clash Media, has found that over 3 quaters of companies in the UK are using search engine optimisation as their primary way of generating leads online. What they found to come a close second, was email marketing, which is a great way to reach a databse of users that you already have, therefore they have seen your products. Email marketing however is not a great way in which to create new customers.

Linus Gregoriadis, research director at Econsultancy, commented “During the recession, there has been more focus on natural search and email marketing because these channels are often regarded as more cost-effective.” This is something that we were all aware of as the credit crunch starts to bite even harder than ever. Companies are always looking to increase the number of leads that they receive and clearly, search engine optimisation is their favourite way in which to do this.

Paid search took a little dive from 2008 to 2009, but this could be down to companies wanting a more long term solution in online lead generation. Almost 55% of marketers that responded, admited that they expect to spend more of their budget on search engine optimisation, to help generate more leads.

Would you like to know about how Online Lead Generation can help you make the most money for your website? If so, contact Hit Search on 0845 643 9289

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