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Trends from a new social network - Scrapblog

by Andrew Redfern @ 22nd January 2008 12:17 pm

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Scrapblog is a service for creating and sharing multimedia scrapbooks online, and given it is relatively new its it interesting to read some of the statistics its has produced in 2007.

The website has released a report highlighting its most interesting themes and trends last year.

Launched in April 2007 and hosting more than one million online scrapbook pages, Scrapblog has identified several large, interesting trends of the past year. Scrapblog’s milestones and industry findings include:

Company milestones:
* 1.2 million Scrapblog pages created in company’s first 9 months (4/2/2007 through 12/31/2007)
* 50% of total pages were created in Q4 alone (Oct-Dec)
* A 400% increase in page views in Q4 (Oct-Dec)

Industry trends:
* 4 out of 5 online scrapbookers are women
* 81% of online scrapbookers use photo-sites such as Photobucket, Flickr, Facebook, Webshots, SmugMug, Picasa, etc.
* The two most surprising Scrapblog topics: 1) Military moms and wives using Scrapblog to share memories with loved ones overseas and 2) Scrapbloggers using the service to preserve and share memorable moments in Second Life and other virtual worlds.
* The two most unusual and unexpected trends: 1) Scrapblogs being used as electronic greeting cards and 2) to showcase favorite outfits or make fashion wish lists.

“I was delighted by the trends in online scrapbooking,” said Rebecca Saylor, recently appointed Scrapbook Community Manager at Scrapblog. “As many of our members, I joined Scrapblog because it combines my passion for crafting and sharing online. I see Scrapblog as a complement to my other scrapbooking and crafting activities. It just happens to be a more social way to preserve my memories.

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