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blinkx announces new video partnerships

By Andrew Redfern @ 30th January 2008 5:57 pm

blinkx today announced new partnerships with some of the world’s leading how-to video sites, including ExpertVillage.com, Growing Wisdom and HowTo.tv, to offer users thousands of self-improvement videos.

Through these partnerships, viewers now have an extensive library of visual aides to help them master a wide range of skills, from the basic (e.g. brewing the perfect cup of tea) to the extreme (e.g. fighting off a bear).

Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos, and share resulting advertising revenue with the partners.

“How-to videos are in high demand right now. Most adults are strong visual learners, making this type of programming extremely useful when tackling something new,” said Suranga Chandratillake, founder and CEO, blinkx. “We are thrilled to offer these instructional videos to users via blinkx’s easy-to-search and share platform.”

With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

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