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blinkx offers gardening content to growing video database

By Andrew Redfern @ 31st January 2008 7:18 pm

blinkx, the world’s largest video search engine, today announced a partnership with Growing Wisdom (www.growingwisdom.com) to offer users helpful and instructive gardening television.

Growing Wisdom creates and produces original gardening content that includes weather guidelines, tips on products and tools, plant care information and fun ideas for sprucing up your garden. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with Growing Wisdom.

Growing Wisdom provides users with up-to-date and informative videos from gardening expert Dave Epstein, a well-known meteorologist at WCVB-TV ABC in Boston, Massachusetts. From design tips to advice on tools, weather and plant care, Growing Wisdom’s content is perfect for everyone from the novice gardener to the seasoned Green Thumb.

“Gardening and home improvement programming has become incredibly popular over the past few years and the Web is an ideal mechanism for distributing it,” said Suranga Chandratillake, founder and CEO, blinkx. “We are thrilled to include Growing Wisdom’s high-quality videos in our large and varied library of how-to videos.”

“We are committed to producing content that is high-quality, original and fun,” said Dave Epstein, founder, Growing Wisdom. “With blinkx’s unique technology and vast network, Growing Wisdom’s gardening videos are now easily accessible and available to a global audience.”

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