Managing Brand Online: Eurostar miss the AdWords Boat
By Andrew Redfern @ 22nd December 2009 6:04 pm
Eurostar’s nightmare Christmas continues. First it was the fluffy French snow causing it problems and now Eurostar’s marketing that is coming under the microscope. Eurostar’s competitors are seeing there own Christmas joy and reaping more misfortune by bidding on the companies Adwords adverts.
The screen grab below shows Eurostar are not bidding on there own brand leaving the only paid advert to appear from Sea France.
Naturally this means that Eurostar are missing out on future business through not bidding on their own brand – What is the lifetime value of customer worth to Eurostar? Also praise to the PPC team who run the Sea France campaign.
If you are interested in learning how protecting your brand online then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289.
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