Video Search predictions for 2010
By Andrew Redfern @ 30th December 2009 4:10 pm
As 2009 draws to a close, marketing companies across the country will be looking into their crystal balls, and making some bold predictions about what’s in store for the industry in the next 12 months.
It’s no different here at Hit Search. We have come up with our own predictions for the world of Video Search in 2010; why not give them a read and tell us what you think.
Video Search predictions for 2010
Video search will becoming a realistic form of advertising, and will produce decent returns. YouTube will still be the dominant force, but smaller players like Blinkx will raise their profile with yet more impressive partnerships. Pocket HD camcorders, and mobile phones with video recording capabilities, will help to fuel the increase in video content next year.
Video Search will gain a massive boost in UK with the June General Election. Politicians will be under intense scrutiny from the general public during election time; we will find that our local representatives are not ready for this form of pressure. Live debates and video responses will help boost the General Election voting turnout to over 65 per cent.
Politicians from all parties will make massive online gaffes in Twitter, Facebook and YouTube.
Google Wave will be embraced by tech types, but does hit the mass market in 2010.
The BBC’s iPlayer service will see a considerable surge in viewers, causing great concern for other media bodies.
A major television show on a terrestrial TV channel will move a section of its live show to “digital only” – this move will boost its worldwide appeal and attract a wealth of new audience and advertising opportunities. The Hit Search tip for this show is ITV’s Britain’s Got Talent.
An Internet-only broadcaster will make a bid for the rights to screen live football games in 2010.
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