Google PPC – AdWords Myths from the Horses Mouth
By Andrew Redfern @ 22nd July 2010 11:20 am
Miles Johnson from Official Adwords Blog “Inside AdWords” today put the record straight on a couple of myths regarding Google Adwords.
Miles comments “There’s lots of misinformation floating around the web about the way AdWords works, and our AdWords support teams get to hear most of it. Since many of the same issues seem to keep popping up again and again, we thought we’d run a blog series to help you separate the myths from the facts. We’ve tried to capture the most persistent of them here, but remember, if you ever have any AdWords questions, you can always pop over to the AdWords Help Center or AdWords Help Forum for an answer.
Myth # 1: Spending money on Google AdWords will influence my website’s ranking in Google’s free search results.
Fact: Google AdWords and Google’s free search results are entirely independent of one another. Spending money on AdWords won’t impact your ranking in Google’s free search results. Similarly, cancelling your AdWords account won’t lead to your website being banned from Google’s search results. If you’d like to learn more about what does go into ranking your website in Google search results, check out Google Webmaster Central.
Myth # 2: Google AdWords has declined my credit card.
Fact: Google itself doesn’t actually decline credit cards. The decline usually takes place at your bank, your card-issuing institution, or its payment processor.
If your credit card gets declined, your first step should be to check and make sure you’ve filled out the Billing Preferences page correctly. Some common mistakes include:
-
Missing or invalid credit card number or security code
Missing or invalid expiration date
Missing or invalid billing address and/or telephone number
Once you’ve gotten that squared away, make sure that there aren’t any problems with your card itself. Be on the lookout for issues with your:
Credit limit
Maximum amount per debit
Number of possible debits within a certain period
If any of these are too low for your AdWords account, contact your bank or card-issuing institution. You should also be sure that your card allows for online debits and automatic debits.”
Interesting feedback from the AdWords Team.
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