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Hit Search help Bear Grylls on his Arctic expedition

By Andrew Redfern @ 13th August 2010 4:11 pm

Hit Search have been working with outdoor clothing brand Musto to promote the latest Arctic expedition of renowned adventurer Bear Grylls.

Musto will be supporting Grylls by providing him and his team with a range of technical clothing to protect them against hypothermia and other life-threatening conditions, as they tackle the infamous Northwest Passage between Greenland and Canada, one of the most inhospitable environments on Earth, later this month.

Grylls and his team will be aiming to tackle the 1700-mile route in a Shockwave Zodiac rigid inflatable boat (RIB) in just fourteen days.

The kit that Musto will be supplying them with includes Musto HPX Ocean Drysuits, Musto HPX Ocean Jacket and Trousers, as well as HPX Ocean Boots and Musto Dry Bags.

As Musto‘s digital partner, Hit Search have assisting them in their online promotion of Grylls’ adventure, using their SEO and social media expertise to promote his Arctic adventure.

Hit Search Director Andrew Redfern commented: “Working with Musto and the videos of Bear Grylls has been such fun. The videos are have a great theme and are so well produced that they have a natural viral element to them, building great brand awareness for both Bear and Musto repectively.

The videos have been backed up with a substantial online press release campaign which has only strengthened the exposure of the campaign.”

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