Microsoft Expands Mobile Advertising Syndication
By Andrew Redfern @ 11th February 2008 6:30 pm
On the Microsoft front we see this press release :
Microsoft Expands Mobile Advertising Syndication
…Orange, a leading mobile operator in Spain, has chosen Microsoft as its ad serving partner for mobile display advertising in Spain.
Microsoft’s mobile advertising platform and solutions are developed by its Advertiser and Publisher Solutions Group and its ScreenTonic SA subsidiary, a leader in mobile advertising in Europe. ScreenTonic SA has more than 20 carrier and publisher syndication partners and has delivered mobile advertising campaigns to more than 200 advertisers in the U.K., France and Belgium.
Through ScreenTonic, Microsoft now has more than seven years of mobile advertising experience, and has been a leader in providing innovative mobile advertising solutions that include the first banner, video, takeover and interstitial ads to the market, helping generate strong adoption of Microsoft technologies throughout the mobile publisher and operator industry.
“We are continuing to add to our already impressive portfolio of mobile advertising syndication deals and are excited that these companies have chosen to use Microsoft’s advertising platform moving forward,” said Didier Kuhn, CEO of ScreenTonic.
“Through Microsoft’s experience in mobile advertising, we are able to offer end-to-end solutions that help premium publishers and mobile operators effectively manage and monetize their mobile ad inventory.”
Microsoft also recently announced the availability of MSN Mobile display advertising in France, where several top advertisers, such as Nike Inc., Coca-Cola Co. and Jean Paul Gaultier perfume, have signed on.
In the U.S., MSN Mobile launched mobile advertising capabilities in December 2007 and is continuing to bring new advertisers on board; they include Best Buy Co. Inc., Saturn and Verizon Communications Inc.
Advertising on MSN Mobile will enable them to provide ad placements that optimize the customer experience and reach the ever-growing number of mobile consumers in a new and innovative way.
Other Related Stories That May Be Of Interest:
- Microsoft talks on mobile advertising
- MSN Mobile launches advertising
- Microsoft Demonstrates The Value Of Mobile Advertising
- Microsoft expands its Contextual Network
- Microsoft buy Rapt Inc
- Yahoo! extends mobile advertising in Malaysia and India
- Nokia launches mobile advertising network
- Microsoft completes acquisition of aQuantive
- Map Advertising moves forward on Mobile
- Microsoft expand into Latin American mobile search market with Telefónica.
