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Omnicom acquires major NZ digital consultancy

By Andrew Redfern @ 13th February 2008 9:58 am

Worldwide search news. Today Omnicom Group Inc acquired a majority interest in Shift, a major digital consultancy in New Zealand.

The New Zealand’s design studio which specialises in web-based communications and multimedia, Shift has a record of developing international award-winning websites. With an array of leading clients and offices in Wellington and Auckland, Shift has a stellar lineup of talent.

“The investment in Shift is an exciting addition to our fast growing digital capabilities in the Asia Pacific region,” said Michael Birkin, Omnicom’s Vice Chairman and Chairman and CEO of Asia Pacific. “We are enormously impressed with the quality of their work and the diverse range of their clients.”

Selwyn Feary, Shift’s founder, is equally enthusiastic about the development. “Our decision to partner with Omnicom opens up unlimited international opportunities for Shift.

Our strategic goal was always to introduce our specialist solutions to the world, and Omnicom agencies are a global powerhouse of creativity and strategic acumen that will see us deliver our vision. We are confident that Omnicom will benefit from our kiwi flair and ingenuity, and the new relationship will also enhance the Shift team’s ability to learn and pitch their best ideas to the global digital market.”

Shift will work closely with TBWA, TEQUILA and Agency.com Worldwide, helping to enhance the TBWAGroup’s digital offering on a global basis.

“We are very excited to be working with Shift as we have admired them for a long time. We hope that we will be able to export some of the ‘kiwi know-how’ to the rest of the world at the same time as we make our digital offering even stronger,” said Keith Smith, President – International, TBWAWorldwide.

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