BBC3’s new multi-media website opens it’s doors
by Andrew Redfern @ 14th February 2008 12:46 pm
As noted previously the BBC get a massive amount of hits to their websites so their online content is pretty important.
This week they’ve launched the new BBC Three website, a key part of the new “multiplatform vision” for the channel. Viewers will see the new world that their Vision team has created for the on-air presence too, complete with their complete programme line-up.
According to the announcement on the BBC’s internet blog “The website has been designed, developed and editorially shaped by BBC in-house teams and the starting point was to enable BBC Three’s audience to easily find out what’s on, what they shouldn’t miss, and what they can watch here and now, whether live or on demand. Even though we know that BBC Three’s audience is highly technically literate, we’re trying to focus on getting the basics in place. This means making sure that audiences can find and access the content they are looking for and hopefully also come across something they didn’t realise they’d enjoy.”
The flash TV listings [on the front page] should develop into a truly useful functional tool to help people navigate to the information they need. We want to develop this to become more personalised, and it is the start of our strategy in visualising data in more useful and attractive ways.”
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