Motorola finally completes acquisition of Soundbuzz
By Andrew Redfern @ 18th February 2008 6:19 pm
Motorola has successfully completed its acquisition of Soundbuzz Pte., Ltd., a leading pan-Asian music provide; the terms of the transaction were not fully disclosed.
Today’s milestone opens the door for Motorola to extend its successful Greater China music platform, MotoMusic, to India and Southeast Asia.
In addition to a presence in 13 countries in the Asia-Pacific region, licenses with Sony BMG, EMI, Warner Music International, Universal Music Group, and over 45 independent record labels from around the world, the acquisition of Soundbuzz establishes MotoMusic as the leading music platform in the Asia-Pacific region.
“With the resources of Motorola, we are now able to immediately expand the digital music offerings available to our customers — and Motorola’s rapidly growing installed base of handsets throughout the region,” said Sudhanshu Sarronwala, CEO of Soundbuzz.
“Clearly, this marks a major milestone, as it positions Soundbuzz and Motorola to better participate in the ongoing growth in Asia’s booming mobile music download market.”
“Music is the heart and soul of the mobile entertainment experience, and with Soundbuzz as a part of our family, Motorola has the biggest heart and the most soul in mobile music in Asia,” said Ian Chapman-Banks, Vice-President of Mobile Devices Marketing for Motorola Asia-Pacific.
“With a library of over 750,000 songs and half a million mobile music derivatives, Motorola now offers the people of the Asia-Pacific region an extensive music collection, all available for download either via the Internet or directly onto your mobile device,” Chapman-Banks noted.
Soundbuzz will maintain its Singapore headquarters along with other offices in Mumbai and Sydney, forming a core component of Motorola’s evolving mobile entertainment strategy in the Asia-Pacific region.
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