Products News Case Studies Contact About Us
Home
Download from Hit Search Recurn on InvestmentSearch Engine OptimisationPay Per Click
Hit Search SEO Liverpool Contact Hit Search on
0845 643 9289

MSN boosts its web content for Women

by Andrew Redfern @ 19th February 2008 9:17 am

MSN has entered into a partnership with Bolsa de Mulher, a company for female solutions focused on developing contents, services, communities and tools related to the female universe. Canal Mulher ( http://msn.bolsademulher.com) of MSN.com.br portal will have special articles on many subjects discussed by Bolsa, such as love, sex, pregnancy, beauty, home and family, style, finance for women and other.

In addition, Canal gets room for communities with forums, blogs, articles, videos, etc, promoting the
interaction among readers about their life experiences. Bolsa de Mulher is the first female social network in Brazil.

The strategy adopted by MSN portal follows the increase of female interest in the Brazilian web. In 2000, women represented 37% of the total people who purchased products via Internet. Currently, this figure raised to 45%.

The products themselves have changed as well — former absolute leaders (books, CDs, DVDs, consumer electronics, audio and video) are being replaced, little by little, by perfumes, cosmetics, personal care, home appliances and portable electronic devices. The MSN home page, the most visited in Brazil since August 2007, according to Ibope/NetRatings, expects to attract a greater number of internet users with specialized news.

“The alliance strengthens the market renovation scenario, in which the woman has an important role in purchase decisions, based on solid information and deep analysis, which the portal and Bolsa de Mulher will offer”, says Andrea Fornes, executive producer of the portal.

To Andiara Petterle, Bolsa de Mulher’s CEO, the partnership with MSN portal reinforces the importance of women in the online market. “Our challenge is to acknowledge internet users’ style and develop contents to make their lives easier and happier”, says Andiara.

“The partnership allows attracting more users and offering practical solutions to what they are looking for”, she says.



Other Related Stories That May Be Of Interest:

  1. Yahoo! empowers Women Entrepreneurs
  2. Affiliate Marketing - TradeDoubler boosts Q3 revenue by 77%
  3. MySpace Russia and MTS Announce Partnership
  4. Most popular SEO searched Men and Women for 2007
  5. blinkx content correlation turning readers into viewers
  6. blinkx offers gardening content to growing video database
  7. Lycos Cinema boosts Independent films with sponsorship
  8. MSN Money to stream video content
  9. Microsoft MSN Adds New Partnership in Mexico
  10. Viacom and Microsoft announce digital content partnership

Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG. Telephone Number for Search Engine Optimisation, Search Marketing, Pay Per Click and all other enquires is 0845 643 9289.
HOME | PRODUCTS | ROI | SEO | PPC | NEWS | CASE STUDIES | CONTACT | ABOUT US