Google has recently rolled out the latest Panda 2.2 update, with the online community waiting with bated breath to see if the rankings of their sites will suffer as a result of this recent update. Since the initial implementation of Panda back in February we have witnessed the rankings of many sites fluctuate as the additional ranking factor takes effect. In theory, gone are the days when a low quality page could easily outrank a page of higher quality just by the strength of its domain alone.

The recent Panda update continues to highlight the need to ensure that all of the SEO work implemented in the goal of optimising a website is completely ethical and does not incorporate any black-hat techniques. As Panda is becoming more mature gone are the days when websites could simply rank for keywords by scraping and augmenting content from existing sources within the World Wide Web. Unique keyword rich content has been and will always be king and the short-cuts that could previously have been implemented to reduce the work required to achieve strong rankings should become a thing of the past.

Due to the massive computing resource required to run the Panda it is not possible to continuously run the system, this is happening periodically. The message coming out from Google is that if your site was hit from the last Panda review, it need not be permanent ensure that you work towards amending your website to improve its overall quality and once the next run is performed your site’s standings could improve. It is important to remember not to simply optimise a few pages within your website but to delve deeper into your domain as the more pages that are deemed to be of a high quality within your site the more favourable Google will place you within the rankings.