LivePerson moves into B2B real-time search
By Andrew Redfern @ 4th October 2007 7:55 am
LivePerson, a provider of online conversion solutions, today announced the completion of its acquisition of Kasamba, an online provider of live expert advice delivered to consumers via real-time chat.
Accelerating LivePerson’s expansion into the business-to-consumer market, the acquisition extends the value the company delivers to its growing base of business customers through a community that will connect consumers with experts in a broad range of categories.
This community can provide a central forum where consumers can interact with experts, existing
LivePerson customers and trusted advisors to make more informed online buying decisions.
Kasamba has created one of the world’s largest communities of chat-based paid experts, with more than a million monthly site visitors.
“We will provide a web destination where consumers can find expert help in real time,” said LivePerson CEO Robert LoCascio.
“By building an online marketplace where experts can provide trusted advice on a broad range of topics, LivePerson is again redefining the online experience for consumers and our growing customer base of more than 5,000 businesses.
We believe this expansion will create a unique value proposition for experts, consumers and our customers.”
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