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Video search engine blinkx partners with Encyclopaedia Britannica

By Andrew Redfern @ 20th February 2008 2:05 pm

blinkx today partnered with Encyclopaedia Britannica, Inc. (www.britannica.com), a worldwide leader in reference, education and learning. Britannica’s online video content is now more easily accessible than ever before at blinkx.com.

Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with Encyclopaedia Britannica Inc.

With its editorial operations overseen by some of the world’s most distinguished scholars, Britannica is a trusted source of information on a vast range of subjects.

Viewers will now be able to easily access Britannica footage on many topics, from the atomic bomb to lemming migration along the Norwegian coast, all through blinkx.

“We’re delighted to partner with a company with the prestige and commitment to excellence of Encyclopaedia Britannica,” said Suranga Chandratillake, founder and CEO, blinkx. “The Internet is a powerful mechanism for education and democratizing access to information. It’s exciting to bring such compelling content to our users’ fingertips.”

“Britannica’s video assets deserve the widest possible exposure, and blinkx has developed an innovative way to help us accomplish that,” said Dan Smith, a senior vice president at Encyclopaedia Britannica, Inc. “We’re very happy to be working with them to spread the word.”

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