Online house searches increase in January 2008
by Andrew Redfern @ 20th February 2008 4:05 pm
Despite conditions in today’s housing market, unusually large numbers of consumers searched online for real estate last month, with more visiting the Move network of Web sites than any other, according to January 2008 comScore and Hitwise reports.
These findings suggest consumer interest in real estate may actually be on the rise.
“Move is pleased to be the number one choice for millions of consumers searching online for real estate,” said Move President, Lorna Borenstein, noting the Move network of websites attracted more than 10 million unique users in January 2008, an 18% increase during the same month last year.
“We’re confident that our comprehensive collection of listings, the freshness of our content and our powerful resources are why consumers continue to return to our Web sites when searching for real estate.”
“Move.com actually achieved a 49 percent increase in monthly traffic last month over the same period last year while realtor.com also achieved a healthy increase,” Borenstein says.
“This tells us consumers are more actively searching online for their next home and that Move continues to be their trusted source, delivering the best online experience and resources consumers know they can rely on with confidence.
We think the unusual volume this January as compared to last January may be a leading indicator for a strong home buying season this spring.”
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