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SEMPO: Paul Doleman & Richard Gregory speak at SES London

by Andrew Redfern @ 21st February 2008 1:03 pm

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SEMPO - The Search Engine Marketing Professional Organization announced that it will be participating in Search Engine Strategies (SES) conference in London, February 19-21, 2008.

Paul Doleman and Richard Gregory, co-chairs of the SEMPO UK Working Group, will be speaking at SES London.

Doleman, from iCrossing, will take part in a Keynote Roundtable entitled “The Changing Search World” at 9am, February 20. The roundtable will discuss the recent possibilities of a Microsoft/Yahoo world and its impact on the search world.

Gregory, from Latitude Group, will participate on a panel entitled, “Compare & Contrast: Ad Program Strategies,” at 2pm, February 20.

The panelists will address how the major search ad networks all operate differently, examine the key differences, discuss how to work with these differences, and learn how to possibly make them work to your advantage.

Incisive Media and SEMPO have a partnership to sponsor major networking events at many SES events. There are no SEMPO events during SES London, but SEMPO will be sponsoring events at SES New York to be held March 17-20.

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

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