The Times muses on the phenomenon of ‘Facebook fatigue’
by Andrew Redfern @ 22nd February 2008 12:13 pm
According to The Times users are finding Facebook has lost its lustre. Be it application spam, the hunt for the next big thing or just familiarity breeding contempt they are reporting a 5% drop in visitors. Let bear in mind that that’s still 8,500,000 in a month but it’s interesting to see they trends. “What goes up must come down?” or just a growing pain?
The article states : “Analysts are speaking of “Facebook fatigue” after figures showed a 5 per cent decline from 8.9 million unique visitors to the website in December to 8.5 million last month. The fall could be a seasonal dip - Facebook’s audience is still 712 per cent higher than it was a year ago and 9 per cent higher than three months ago.” and hints that the furore over Facebook Beacon might be to blame.
They quote Alex Burmaster, of Nielsen Online “There could be an element of Facebook-fatigue. While building up the number of friends and getting all the alerts was fun for a while, people are possibly finding it hard to manage their networks and the sheer amount of information/updates they now get from this network. For some of the early adopters the novelty has possibly worn off….One month of falling audiences doesn’t spell the decline of Facebook or social networking. At some point its phenomenal growth rate would have to end and it’s simply a case of having reached that point.”
Read the full article here : Web socialites succumb to ‘Facebook fatigue’
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