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Google AdSense partner with Tremor Media for video program

By Andrew Redfern @ 22nd February 2008 1:36 pm

Tremor Media today announced that it has been selected to be part of Google’s AdSense for video beta advertising program; that was launched earlier on today.

Tremor Media has incorporated “One-Click Integration” of Google Adsense into their dynamic ad insertion platform, Ad-inStream (AIS), enabling publishers in the Tremor Media network to accept targeted Google AdSense for video advertising formats with a simple check-box.

“Tremor’s support for Google’s AdSense for video beta program immediately opens the door to additional revenue streams for video publishers currently using our Ad-inStream monetisation platform, and an additional incentive for new publishers to adopt it,” said Jason Glickman, CEO, Tremor Media.

“Ad-inStream is the easiest platform available to video publishers to monetize their video content with multiple revenue sources. We can now offer AIS users an additional pool of advertising that they can select as easily as their current options and still maintain full control over the user experience.”

According to Jupiter Research, watching online video is now ranked as the most common consumer behavior in emerging media.

Tremor Media provides access to those consumers through their network of more than 800 aggregated sites that reach 94 million unique users every month (comScore 1/08).

“Supporting the AdSense for video beta program extends our commitment to offering our publishers the widest variety of video advertising opportunities and enhances our ability to maximize their revenue,” continued Glickman.

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