Google Adsense Terms update - Transparent privacy policy
by Andrew Redfern @ 26th February 2008 12:44 am
Julie Beckmann from the AdSense Publisher Support has commented on the Official Google Adsense Blog about some recent changes to the AdSense privacy policy. The changes are mainly to do with tightening up some provicy concerns over third party tracking applications.
Julie comments “Changes to the Terms and Conditions fall into two broad categories:
1) future products and features and
2) privacy requirements. Specifically, one of the main changes is that the terms anticipate future products that may become available in other advertising formats and mediums, for example Gadget Ads.
As Google forward to monetizing more online and offline content, we’ve re-worded some portions of the terms to make them applicable across a broader array of media and formats — anticipating, for example, that future products may be priced, paid, or managed differently than current ones.
We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see.
According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future.
The changes aren’t limited to the areas above, however; we’ve made small changes throughout, so it’s a good idea for you to review them thoroughly before accepting.”
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