by Andrew Redfern @ 26th February 2008 10:12 am

Yahoo! have unveiled an extension to their homepage bringing the most popular stories and videos from around the internet to user’s Yahoo! Buzz homepage.

Yahoo! Buzz builds on an openness initiative Yahoo! launched last year in which editors began highlighting third-party content from across the Web in the “Featured Today” module on Yahoo.com.

This effort has already provided tremendous value for consumers and publishers, representing a first step in the creation of a more open system for Web content. “When Yahoo! linked to People.com’s Sexiest Man Alive coverage, referrals from Yahoo! increased by over 11 times versus the average day,” said Fran Hauser, President, People Digital.

“Getting a link on Yahoo!’s Front Page is like connecting to a fire hose,” said Evan Hansen, editor-in-chief, Wired.com. “Thanks to this program, we got more than 2 million page views in less than two hours from a single headline, helping to drive a 1400 percent increase in Yahoo! referral traffic versus the previous month and enabling us to reach a vast audience that may not otherwise see the stories we publish on Wired.com.”

In its beta phase, Yahoo! Buzz includes content from nearly 100 publishers, ranging from large online publishing brands to small, influential blogs, and will grow from there to open up to all publishers interested in having their content included in Yahoo! Buzz.

Participating publishers are given an online ‘badge’ enabling their readers to vote and submit stories to Buzz in real-time. Stories with the highest Buzz Scores will be highlighted via direct links to the publishers’ sites from http://buzz.yahoo.com and submitted to Yahoo.com’s editors for possible coverage on the Yahoo! homepage.

Additionally, Yahoo! allows users to submit Buzz stories to social news sites including delicious, Digg, Facebook, Propeller, Reddit and Stumbleupon.

Read the full Yahoo press release here

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