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MSN release data on user’s attitudes towards sponsored links

by Andrew Redfern @ 27th February 2008 12:47 pm

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Micrsosoft have released some data compiled by Neilsen. Perhaps unsurprisingly it shows that their sponsored links are seen by users as much more trustworthy. It does however give an interesting snapshot of the attitudes to the sponsored ads on the various search engines. The article written by Nick Drew states :

A consumer coming from Live Search is 70% more likely than the average searcher to convert (buy a product or sign up to a newsletter) during a visit to a particular website.

In order to explore some of the reasons behind this, we partnered with Nielsen NetRatings – a respected internet analytics and research firm – to look into how consumers feel about search engines, whether they trust them and so on. The results are particularly relevant in light of all the news stories recently about privacy and trust online.

The study showed that users trust Live Search more than any of the other major search engines. In fact, 95% of users say that they trust Live Search. When it comes to the quality of results provided, more than 2/3 believe that Live Search would only list reliable and trustworthy websites – significantly more than said the same for Live Search’s main competitors.

The second major finding has to do with how Live Search users perceive paid search links. In fact, they’re quite positive about them; so much so that searchers on Live Search are 3 times more likely to look at the sponsored listings first than those using Google.

In addition, as the chart below shows, searchers on Live Search are significantly more likely than those on other search engines to regard a website more favourably if it appears in the sponsored listings.

Full article available here

Would you like to know more about this Paid search / Pay Per Click advertising? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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