by Andrew Redfern @ 27th February 2008 2:15 pm

blinkx and Denuo today announced that they are partnering to explore and create best practices for improving advertising and marketing tied to online video.

Under the terms of the agreement, blinkx and Denuo will collaborate on projects for better understanding how the industry can increasingly deliver effective online video advertising campaigns that map to the right audience, are delivered in the right context, and in the most appropriate form.

Future planned initiatives will be announced at a later date. Denuo is part of the Publicis Groupe, the world’s fourth largest communications company and its second largest media strategy and buying group.

In a recent report, Forrester Research predicts that the online video advertising market will reach $7.2 billion by 2012.

“The explosion of online video presents a new paradigm for advertisers with unique challenges and tremendous opportunities,” said Tim Hanlon, Denuo executive vice president.

“With it comes an even greater technical challenge for connecting with audiences in ways that are contextually relevant and respectfully delivered- which is why we are excited to partner with blinkx.”

“Recent statistics from ComScore suggest that 75% of U.S. users have watched online videos.

Now the Internet and your TV are beginning to come together, and media companies of all sizes are well aware of the huge opportunity for distributing their video assets online, and many are looking to us for answers about not just search but also delivering relevant advertising,” said Suranga Chandratillake, founder and CEO of blinkx, which will introduce its own broadband TV offering later this year.

“By partnering with one of the advertising industry’s top thought leaders in Denuo, we hope to collectively better understand this explosion of online video - and how companies can better connect with their users and key audiences via the use of smarter technology.”

Other Related Stories That May Be Of Interest:

1. blinkx partners with Revision3 on video search
2. blinkx Now Has 420 Online Video Content Partners
3. blinkx partners with ON Networks
4. blinkx partners to bring users video game entertainment
5. Video Search: blinkx launches revenue share deal
6. Video search engine blinkx partners with Encyclopaedia Britannica
7. blinkx partners with Roland Collection
8. blinkx partners with ITN to offer historic video footage
9. blinkx partners with Deutsche Welle
10. blinkx has more than 220 video content partners

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