Hit Search Limited liverpool 0845 643 9289

Taylor Nelson Sofres aquires web analytics company Compete

By Andrew Redfern @ 3rd March 2008 4:43 pm

TNS (“The world’s largest custom market research company”) have released the following press statement :

Taylor Nelson Sofres plc (TNS), a world leader in market information and insight, announces that it has agreed to acquire Compete, Inc., a leading digital intelligence company, for an initial cash consideration of US$75 million.

Compete’s revenue for the year ended 31 December 2007 was $14.9 million, over 50 per cent higher than in the previous year. Gross assets at that date were $11.2 million. The company made a loss of $4.5 million in 2007, as it invested in building its panel and industry expertise. Dependent on the achievement of demanding revenue performance targets, deferred cash payments will be payable in 2008-2010, up to a maximum of $75 million.

This acquisition brings together the global market information strength of TNS with Compete’s digital intelligence products and capabilities. Digital intelligence combines data on user behaviour and interactions on the internet with demographic and competitive information, to help businesses and marketers make critical, strategic and tactical business decisions.

Through this acquisition, TNS will provide clients with new and valuable insights into how online consumer behaviour affects purchasing decisions, enabling clients to improve their marketing effectiveness, both online and offline. Together, TNS and Compete will provide consumer, brand and media research and measurement services that will help businesses succeed in the digital marketing environment.

Other Related Stories That May Be Of Interest: