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Video search: blinkx partners with Ministry of Sound

By Andrew Redfern @ 6th March 2008 2:36 am

blinkx today announced that it has expanded its partnership with Ministry of Sound TV (MoSTV), the first digital content provider for dance music entertainment.

Viewers will soon have direct access to hundreds of videos from MoSTV, ranging from music videos to interviews to events. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and share resulting advertising revenue with Ministry of Sound.

Founded in 1991, the Ministry of Sound has evolved as a music and lifestyle brand that single-handedly created the clubbing movement as we know it today.

Ministry of Sound, London – the company’s club – remains the catalyst for its many brand ventures and extensions, and as dance music has evolved, club output has consistently been at the forefront of the scene.

“We are thrilled to expand the terms of our partnership with Ministry of Sound TV,” said Suranga Chandratillake, founder and CEO, blinkx.

“The company is at the forefront of dance music entertainment, and fans from around the world will soon be able to access and watch its amazing library of footage directly at blinkx.com.”

“Ministry of Sound TV has a fantastic year ahead. We are expanding our content repertoire towards fully interactive programming and continue to aggressively push our multi-platform syndication strategy” said Raoul Chatterjee, director of Digital & Sales, Ministry of Sound.

“Our original partnership with blinkx has proven to us that their unique technology makes it possible for viewers to search and find the most accurate results on the Web, thus spreading the vision of the Ministry of Sound brand to an even larger audience”.

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