Audio ads in google get their own Google Analytics report
by Andrew Redfern @ 10th March 2008 10:54 am
Google Analytics has been expanded to allow users to track the effectivness of their audio ads. The adWords technical blog has a post on it released today :
For the first time, advertisers can now easily track website visits, conversion rates, revenue, transactions, and other metrics generated by Audio Ads campaigns. These metrics are available in the Analytics tab of AdWords accounts, as well as in Analytics accounts.
As you can see in the image below, the Audio Campaign report shows the correlation between your campaign impressions and website traffic, for example. Keep in mind though, that the website traffic may include traffic generated by other channels, not just Audio Ads.
Other Related Stories That May Be Of Interest:
- Yahoo rebrands IndexTools as Yahoo Web Analytics
- Facebook analytics
- YuMe releases real-time online video analytics
- Google “Analytics In A Box” Hits The Market
- Microsoft offers up web analytics invites
- Google presses forward with Gaudi it’s video and audio indexing project.
- Targetbase Wins Web Analytics Association Award
- Local Search targeting with Google Print and Audio Ads
- Coremetrics analytics achieves record growth for 2007
- Spotlight falls on Bing’s PPC policies after report on online drug paid ads
Hit Search RSS Feed