10th March 2008 11:03 am

The InsideFacebook blog always has it’s ear to the ground on any developments down at Palo Alto. Today it featured an interesting article about a new range of Facebook apps allowing developers to track users of their applications :

While Google and others have spent lots of time and energy building analytics infrastructure services for the general web, specialized analytics services for the Facebook Platform are still in their infancy.

Because of the nature of social network application development, app analytics is inherently a fragmented problem: because only part of users’ interaction with your software occurs in places that you can measure, application developers must depend on the platform for visibility into channels the platform owns (on Facebook, this means the News Feed, invitations, notifications, and others).

Although it did not provide developers with very much information at all for the first few months of the Platform’s launch, Facebook has been slowly but steadily adding more metrics to the Developer dashboard, including total invitation and notification conversion rates recently (though they still don’t provide News Feed impression stats). The rest is left to the developer.

Most developers will want to build their own analytics systems that gather user behavior data. From there, the specific tables and reports you build and KPIs you optimize for depend on your particular business strategy.

However, an increasing number of third party tools are aiming to help developers understand what their users are doing.Read the full article here for a quick analysis about what tools there are out there.

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