The Weather Channel launches mobile video adverts
By Andrew Redfern @ 12th March 2008 2:04 pm
The Weather Channel Interactive today revealed that it is now offering video based advertising on its mobile Web site.
The company also announced the debut of new ad placements on the local forecast pages of weather.com which, based on research, should be a more impactful and effective placement for advertisers.
The Weather Channel Mobile recently added video forecasts to its popular mobile Web site and will debut an ad product tied to this video offering in early Q2.
The ad product will feature a banner ad on the video index pages, a five second pre-roll billboard and a 15 second post roll video ad. The product will be sold as a sponsorship at launch, enabling the advertiser to own the section.
A pioneer in the mobile Web space having launched its first site in 1999, The Weather Channel Mobile began offering ads on the site in 2005 and has been on the leading edge offering advertisers an ever expanding portfolio of options
including banners, click-to-call, weather triggered and geo targeted ads and microsites.
“The Weather Channel is a technology leader, in both delivering content to consumers and meeting the needs of our advertisers,” said Paul Iaffaldano, executive vice president/general manager of TWC Media Solutions.
“The debut of ad supported mobile Web video further enhances our reputation for matching the content interests of our users with the targeting needs of our advertisers.”
The new ad position is now available and places the advertisement next to the 36 hour forecast box, one of the most popular content elements on the site. In addition, the local page has been made even more impactful with the reduction of content, making it a shorter and faster loading page.
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