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blinkx partners to bring users video game entertainment

By Andrew Redfern @ 12th March 2008 3:29 pm

blinkx today announced a partnership with Ginx TV (www.ginx.tv), the first international TV channel for mainstream video gaming. High-quality video game programming is now easily accessible at blinkx.com.

Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage.

Established in 2006, Ginx TV provides gamers of every skill and interest level the best in video game programming. Available on satellite, cable, broadband and online, fans can watch what they want, when they want, wherever they want. From racing and sports games to fantasy and shoot-‘em-ups, Ginx turns games into mainstream entertainment.

“The video game industry continues to grow both in popularity and in its influence on pop culture,” said Suranga Chandratillake, founder and CEO, blinkx.

“We’re excited to partner with Ginx TV to bring the best gameplay footage to video game enthusiasts and casual players around the world.”

“We treat gamer culture and video games as mainstream entertainment. As our channels roll out internationally, blinkx offers our audiences an additional window with which to sample some of the great shows currently on air on GINX,” said Cosmo Spens, Joint managing director, Ginx TV.

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