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YouTube opens itself up to developers

By Andrew Redfern @ 12th March 2008 5:09 pm

YouTube & Google are launching a suite of dedicated APIs to allow users to customise their interface to the popular video sharing site. Jim Patterson of YouTube Product Management said :

We try really hard to make YouTube as open as possible. Anyone can upload and view videos, which can be embedded anywhere and viewed on all kinds of different devices. And, of course, anyone can participate in our community by commenting on videos, rating them, and sharing them with friends.

Nevertheless, we worried that we weren’t open enough. So, we pulled some all-nighters and added some powerful new ways to integrate YouTube content and community into other websites, desktop applications, video games, mobile devices, televisions, cameras, and lots more.

For users, the exciting news is that they will be able to actively participate in the YouTube community from just about anywhere, including the online destinations and web communities they already love and visit regularly. For partners and developers, YouTube has grown into much more than a website.

It has become an open, general purpose, video services platform, available for use by just about any third-party website, desktop application, or consumer device. We now provide a complete set of (CRUD) capabilities for uploading, managing, searching, and playing back user videos and metadata from the YouTube “cloud,” managed by us.

We do all of the hard work of transcoding and hosting and streaming and thumbnailing your videos, and we provide open access to our sizable global audience, enabling you to generate traffic for your site, visibility for your brand, or support for your cause. Meanwhile, we provide full access to our substantial video library, enabling you to attract users and enhance the experience on your site. It’s all free, and it’s available to everyone, starting now.

Technically, we have introduced some new APIs. (This is just a geeky acronym for Awesomely Powerful Interactions, which is what users are now capable of performing from just about anywhere.) Building upon our existing APIs for querying the YouTube library and playing embedded YouTube videos, we have added the following new API services for external developers and partners:

Upload videos and video responses to YouTube
Add/Edit user and video metadata (titles, descriptions, ratings, comments, favorites, contacts, etc)
Fetch localized standard feeds (most viewed, top rated, etc.) for 18 international locales
Perform custom queries optimized for 18 international locales
Customize player UI and control video playback (pause, play, stop, etc.) through software

The full press release can be found here along with links to case studies

Would you like to know more about Social Media? If so, contact Hit Search Limited on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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