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Google’s first DoubleClick product rolls out : Google ad manager

By Andrew Redfern @ 14th March 2008 10:22 am

Hot on the heals of the DoubleClick aquisition Google have releaased their first DoubleClick product, Google ad manager. A system that will allow webmasters to more effectively fill the space on their website they’ve set aside for advertising.

Their press release gives a brief overview of the product

Today, we’re announcing a new tool for publishers with the beta launch of Google Ad Manager. Directed at addressing the ad management and serving needs of publishers with smaller sales teams, Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.

It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.

Google Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams. We’re excited to add DART for Publishers to our suite of products, and we’re committed to the continued development and enhancement of DoubleClick’s offerings. Today’s announcement demonstrates this promise, and at the same time furthers our goal of creating new opportunities for publishers of all sizes. Dozens of publishers have been using Google Ad Manager successfully in early trials.

At the moment the product is only in beta and is working on an invite only basis. Any existing DoubleClick customers will not be affected by the roll-out.

Would you like to know more about online advertising? If so, contact Hit Search Limited on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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