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blinkx partners with Tim Westwood

By Andrew Redfern @ 18th March 2008 8:41 am

blinkx today announced a partnership with Westwood, the most recognized urban DJ of the decade.

Launching today, users will have access to hundreds of hours of hip hop as it happens, capturing how it goes down with hottest UK grime and rap artists in freestyle and interviews with the biggest US artists as well as a behinds the scenes look of Westwood in radio, clubs, on tour and crazy stuff like Pimp My Ride spoofs at blinkx.com.

Under the terms of the agreement, blinkx’s unique AdHoc platform will be used to locate and place contextually relevant advertising against the content, sharing resulting revenue with Westwood TV.

Broadcasting on BBC Radio One, Westwood is one of the UK’s most recognized Urban DJs, regarded as a key figure in hip hop in Europe and a pioneer of the UK scene.

“Cutting edge culture has been central to blinkx’s continued success and so it’s great to now be working with a music industry visionary like Westwood,” said Suranga Chandratillake, Founder and CEO, blinkx.

“Westwood is practically a byword for the urban scene in the UK and Europe and being able to find and watch his content directly on blinkx.com provides a uniquely exciting service for our audience.”

“Using new technology to get more content to a larger audience and allowing them to find and watch what is important to them has always been a key part of my mission,” said Tim Westwood, Founder, Westwood.

“blinkx’s technology and network reach makes accurate search and navigation automatic, spreading my vision and content to an increasingly large audience on the web.”

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