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Google sees large increase in mobile usage

By Andrew Redfern @ 19th March 2008 9:58 am

Reuters are reporting that Google’s recent mobile lauch has proved a massive success :

Google Inc has seen an acceleration of Internet activity among mobile phone users in recent months since the company has introduced faster Web services on selected phone models, fueling confidence the mobile Internet era is at hand, the company said on Tuesday.

Early evidence showing sharp increases in Internet usage on phones, not just computers, has emerged from services Google has begun offering in recent months on Blackberry e-mail phones, Nokia devices for multimedia picture and video creators and business professionals and the Apple iPhone, the world’s top Web search company said.

“We have very much hit a watershed moment in terms of mobile Internet usage,” Matt Waddell, a product manager for Google Mobile, said in an interview. “We are seeing that mobile Internet use is in fact accelerating.

The growing availability of flat-rate data plans from phone carriers instead of per-minute charges that previously discouraged Internet use, along with improved Web browsers on mobile phones as well as better-designed services from companies like Google are fueling the growth, Waddell argued.

The full Reuters article, written by Eric Auchard, is available here : Google sees surge in Web use on hot mobile phones

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