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Americans conducted 9.9 billion search engine searches in February

20th March 2008 10:06 am

Google has extended its share on core searches in February to 59.2 percent, up from 58.5 percent the previous month.

Comscore search trends

Yahoo! Sites ranked second with 21.6 percent, followed by Microsoft Sites (9.6 percent), AOL LLC (4.9 percent), and Ask Network (4.6 percent).

The results were released by comScore (Nasdaq: SCOR) using its monthly comScore qSearch analysis of the search marketplace.

The table below shows the performance of all five networks.

Search Entity            Jan-08          Feb-08           Jan-08
Google Sites                 58.5 %          59.2 %            0.7
Yahoo! Sites                 22.2 %          21.6 %           -0.6
Microsoft Sites               9.8 %           9.6 %           -0.2
AOL LLC                       4.9 %           4.9 %            0.0
Ask Network                   4.5 %           4.6 %            0.1

The table above is based on the five major search engines including partner searches and cross-channel searches.

Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 9.9 billion searches at the core search engines, representing a 6-percent decline versus January. Each of the five core search engines experienced search query declines as a result of February being a seasonally soft month for overall search activity.

Google Sites saw more than 5.8 billion core searches, followed by Yahoo! Sites with 2.1 billion, and Microsoft Sites with 953 million.

Core Search Entity         Jan-08          Feb-08           Jan-08
Google Sites - 6,139 - 5,855             -5 %
Yahoo! Sites  - 2,332 - 2,136             -8 %
Microsoft Sites - 1,030 - 953             -7 %
AOL LLC - 514 - 488             -5 %
Ask Network  - 475 - 450 -5 %

The table above is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

In the February 2008 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led with 7.4 billion searches. Yahoo! Sites ranked second with 2.3 billion searches, followed by Microsoft Sites (984 million), and AOL LLC (864 million).

Would you like to know more about search engines marketing ? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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