by Andrew Redfern @ 20th March 2008 3:22 pm

AdBrite has today today the official launch of its Network Partnership program. Over a dozen online ad networks, including Advertising.com and CPX Interactive, are already participating in the program, driving increased liquidity and efficiency in the AdBrite marketplace.

AdBrite’s Network Partnership program allows ad networks to supply advertising and/or website inventory directly into the AdBrite marketplace.

This additional liquidity further enhances the matching of advertiser demand and publisher supply across AdBrite’s 50,000-strong network of sites. Once approved, any network can join the program and take advantage of the full range of ad formats, targeting capabilities, and site-level transparency that AdBrite offers.

AdBrite is the fourth-largest ad network (ComScore, December 2007) and serves ads on nearly 1 billion pages each day.

Partners pay auction-determined prices for advertising, while those bringing sites into the network participate in a revenue sharing arrangement with AdBrite. The Network Partnership Program leverages AdBrite’s uniquely deep and diverse publisher base, providing cost-effective advertising solutions for other networks. AdBrite website publishers benefit from exposure to a wider set of ads.

“From our early memberships in the industry’s largest exchanges, to our enthusiastic support of AdBrite’s Network Partnership Program, CPX Interactive continues to embrace advances that forward the openness and efficiency of the online display advertising space.

AdBrite’s open marketplace platform provides a great way for ad networks to work together
to improve overall efficiency,” said David Zapletal, Executive Vice President of Network & Exchange Relations at CPX Interactive.

“AdBrite’s Network Partnership program has reached a critical mass, with more than a dozen networks joining since we began piloting the program,” said AdBrite CEO Ignacio Fanlo. “AdBrite is committed to scale and efficiency.

Network partnerships make sense for AdBrite, our customers, and our ad network partners. More and more ad providers want to reach the 85 million consumers that visit the diverse set of large branded publishers and specialty content sites in the AdBrite network.”

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