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Top UK fastest-growing Internet properties released

By Andrew Redfern @ 25th March 2008 4:10 pm

comScore (NASDAQ: SCOR) today released its February rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the comScore World Metrix audience measurement service.

Online visitation figures traditionally dip slightly in February, since the shortness of the month means that there are fewer days on which visits can be recorded.

Nonetheless, Valentine’s Day helped drive a strong increase in traffic to the Flowers/Gifts/and Greetings category, which grew 28 percent from January to nearly 7 million visitors in February. Auto manufacturer, career resources and e-cards categories also experienced gains.

Uptake of its new Firefox Internet browser drove visitors to the Mozilla Organisation, which experienced a 48-percent increase to 3.1 million visitors. Fish4Sites grew 24 percent to 3.3 million visitors, driven largely by a jump in visitors to careers resource property, Fish4jobs.

Top Gaining Site Categories for February 2008

Top 10 Gaining Site Categories by Number of U.K. Unique Visitors

Flowers/Gifts/Greetings - 28%
Auto Manufacturer – 9%
Career Resources – 7%
e-cards – 5%
Classifieds – 4%
Shipping – 2%
Services – 0%
Search/Navigation – -1%
Portals – -1%
Entertainment -1%

Top gaining website neyworks in February 2008

The Mozilla Organization – 48%
Fish4 Sites – 24%
British Sky Broadcasting (BSkyB) – 4%
Royal Mail Group – 3%
MINICLIP.COM – 3%
NetShelter Technology Media – 2%
FACEBOOK.COM – 1%
BEBO.COM – 0%
Yellow Book Network – 0%
Trader Media Group – 0%

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